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Emerging Trends, Threats and Opportunities in International Marketing
Michael Czinkota, IIkka Ronkainen
1606490362
9781606490365
$19.95

 Chapters    
CHAPTER 1 Freedom and International Marketing
$3.95
CHAPTER 2 A Forecast of Globalization, International Business, and Trade
$3.95
CHAPTER 3 The Policy Gap in International Marketing
$3.95
CHAPTER 4 Export Promotion
$3.95
CHAPTER 5 An Analysis of the Global Position of U.S. Manufacturing
$3.95
CHAPTER 6 Have Lunch or Be Lunch
$3.95
CHAPTER 7 Export Strategies and Performance of Firms From Emerging Economies
$3.95
CHAPTER 8 Strategic Alliances in Emerging Latin America
$3.95
CHAPTER 9 Marketing’s Contribution to the Transformation of Central and Eastern Europe
$3.95
CHAPTER 10 Three Dimensional
$3.95
CHAPTER 11 Global Sourcing Strategy and Sustainable Competitive Advantage
$3.95
CHAPTER 12 Outsourcing, Performance, and the Role of E-Commerce
$3.95
CHAPTER 13 Outsourcing Service Activities
$3.95
CHAPTER 14 An Evolutionary-Stage Model of Outsourcing and Competence Destruction
$3.95
CHAPTER 15 The Overlooked Potential for Outsourcing in Eastern Europe
$3.95
CHAPTER 16 How to Be an Outsourcing Virtuoso
$3.95
CHAPTER 17 The Brand Challenge
$3.95
CHAPTER 18 Spanning the Globe
$3.95
CHAPTER 19 The Effects of Terrorism on International Marketing
$3.95
CHAPTER 20 Taking a Calmer View
$3.95
CHAPTER 21 Evolution on the Global Stage
$3.95
CHAPTER 22 Going From Global Trends to Corporate Strategy
$3.95