Consumer Behavior


A Primer on Microeconomics, Second Edition, Volume I  
By Professor, Thomas M. Beveridge

This two-volume text represents a common sense approach to basic microeconomics.

Economics, far from being the dismal science, offers us valuable lessons that can be...

 
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A Primer on Microeconomics, Second Edition, Volume II  
By Professor, Thomas M. Beveridge

This two-volume text represents a common sense approach to basic microeconomics.

Economics, far from being the dismal science, offers us valuable lessons that can be...

 
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$19.95
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Consumer Behavior Theories  
By Rajagopal Rajagopal

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present...

 
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Consumer Experiences and Emotion Management  
By Avinash Kapoor

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by...

 
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Qualitative Marketing Research  
By Professor, Rajagopal Rajagopal

This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications....

 
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