Decision-Making & Problem Solving


Business Analytics, Volume I  
By Dr., Amar Sahay PhD

Business Analytics: A Data-Driven Decision Making Approach for Business-Part I,/i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of...

 
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Introduction to Business Analytics  
By Professor, Majid Nabavi, Professor, David L. Olson

This book presents key concepts related to quantitative analysis in business.

Business analytics has grown to be a key topic in business curricula, and there is a need for stronger...

 
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Project Portfolio Management, Second Edition  
By Dr, Clive N Enoch PhD

The focus of this book is aimed at providing a mechanism to determine the individual and cumulative contribution of portfolio components to strategic objectives so that the right decisions can...

 
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Qualitative Marketing Research  
By Professor, Rajagopal Rajagopal

This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications....

 
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Social Media Marketing, Second Edition  
By Emi Moriuchi PhD

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content...

 
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