Advertising & Promotion


Social Media Marketing, Second Edition  
By Emi Moriuchi PhD

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content...

 
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The Seven Principles of Digital Business Strategy  
By Niall McKeown, Mark Durkin

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you...

 
Formats Available: ePub with DRM
$19.95
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