This book mainly focuses on why data analytics fails in business. It provides an objective analysis and root causes of the phenomenon, instead of abstract criticism of utility of data analytics....
“This book is a splendid and valuable addition to this subject. The whole book is well written and I have no hesitation to recommend that this can be adapted as a textbook for graduate courses in...
Data mining has become the fastest growing topic of interest in business programs in the past decade. This book is intended to describe the benefits of data mining in business, the process and...
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