Entrepreneurship and Small Business Management


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A Manager's Guide to Building a Successful Business  
By Gary W. Randazzo

In today’s world, managers need real market examples to demonstrate the effective use of certain management and marketing principles. This book will give you just that as well as an introduction to...

 
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Arts and Entrepreneurship  
By J. Mark Munoz, Julienne W. Shields

Interest in entrepreneurship in the arts has grown in recent years. This book brought together experts and thought leaders from around the world to uncover business success strategies for...

 
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Business Plan Project  
By David Sellars

This book is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are...

 
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Enhancing the Managerial DNA of Your Small Business  
By Pat Roberson-Saunders, Barron H. Harvey

Most people who start businesses do so with little or no
experience and no formal education in business or management
training. If this sounds familiar, this book has been
written...

 
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Five Eyes On the Fence  
By Tony A. Rose

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business debunks the myth that a business’s health is judged by its bottom line alone—by its financial capital. Instead, the book...

 
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Growing Your Business  
By Sanjyot Dunung

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most...

 
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Growing Your Business  
By Robert Baron, Scott Shane

If you are an entrepreneur starting a new venture, this book provides the information you need to choose your initial team of cofounders and employees. It shows you how to piece individual skills,...

 
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Hispanic-Latino Entrepreneurship  
By J. Mark Munoz, Michelle Ingram Spain

The Hispanic-Latino community is large, expanding, and an important contributor to the U.S. economy. Numbering over 50 million, Hispanic-Latinos currently represent about 16% of the population....

 
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Internet Marketing for Entrepreneurs  
By Susan Payton

Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0....

 
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Launching a Business  
By Bruce Barringer

If you’re thinking of opening up your own business, you’ll need this book. This is a hands-on book that focuses on the tasks that you or any new business owner must complete in the first 100 days...

 
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