Public Relations


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A Communication Guide for Investor Relations in an Age of Activism  
By Marcia W. DiStaso, David Michaelson, John Gilfeather

Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with invest...

 
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A Practioner's Guide to Public Relations Research, Measurement and Evaluation  
By Don Stacks

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations...

 
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition  
By David Michaelson, Don W. Stacks

Contemporary public relations practice has developed
over the last several decades from the weak third sister
in marketing, advertising, and public relations mix to a
full player. To...

 
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition  
By David Michaelson, Don W. Stacks

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep...

 
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$19.95
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An Overview of the Public Relations Function  
By Shannon A. Bowen

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the...

 
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Corporate Communication Crisis Leadership  
By Ronald C. Arnett, Sarah M. DeIuliis, Matthew Corr

Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic moments of leadership during corporate communication crises. This work examines the interplay of issue, argument,...

 
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Crisis Management in the Age of Social Media  
By Louis Capozzi

Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet,...

 
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Excellence in Internal Communication Management  
By Rita Linjuan Men, Shannon A. Bowen

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to...

 
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Leadership Communication  
By E. Bruce Harrison, Judith Mühlberg

My graduate students like this book’s real-world focus on public
relations as a strategic role in the C-suite. —Ron Culp, professional
director, Public Relations & Advertising graduate...

 
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MetricsMan  
By Don Bartholomew, Zifei Fay Chen

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the...

 
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