Marketing Research


Applied Market Segmentation  
By Declan Bannon

Marketing segmentation and targeting techniques are widely used in the commercial, public sector, not-for-profit and third sectors. However, the appropriateness, limitations, and efficiency of...
 
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B2B Marketing  
By Olga Bleykhman

This article deals with the current state of brand promotion in market demand where real-life examples of best practices in the market are discussed. Advice is provided on the dos and don’ts in the...
 
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Developing New Products and Services  
By Lawrence Sanders

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that...

 
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Effective Cold Calling in Telemarketing  
By Y.K. Loo

Cold calling is a proven, cost-effective tool for obtaining crucial appointments or selling of products and services. Based on real experience, this Guide has many practical tips on how to succeed in...
 
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How to Transform Perfect Strangers into Paying Customers  
By Emanuel Paglicci

Inbound Marketing is a concept that turns traditional marketing around: instead of seeking out customers, it invites them to seek out your company by creating and disseminating high-quality,...
 
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Improving Competitive Advantage of “Software as a Product” Companies Through Relationship Marketing  
By Sai Malathi Anandini Valluri

Relationship Marketing is about establishing, developing, and maintaining a successful exchange that helps faster conversion of the product to healthy revenue. Though Porter’s Five Forces have worked...
 
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Marketing Your Own Way  
By Chinedu Ihekwoaba

In the early days of a business, the rigors of most sales and marketing fall on every producer or marketer’s shoulders. From learning how to market their businesses online, to customer relationship...
 
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The Seven Essential Tips for Marketing in Today’s 24/7 Digital World  
By Phyllis Zimbler, Miller

Marketing is not sales, and this important distinction is the first of seven essential tips for marketing in today’s digital world. Due to online and offline 24/7 global competition, marketing errors...
 
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The Seven Myths of Middle Age  
By Crispin Reed

We may think we understand the ‘older generation,’ but all the evidence suggests we don’t. Our perceptions are shaped more by marketing and media stereotypes and distortions than by reality. This...
 
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