Sales and Business Development


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A Retail Audit is a Mirror of Your Brand Retail Performance  
By Herbert M. Sancianco

Companies that have been in business for so many years and are experiencing a declining sales trend usually think that their marketing programs are not working as they should despite the glossy print...
 
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How to Exhibit Professionally  
By Y.K. Loo

You may waste valuable resources by exhibiting ineffectively at trade shows/fairs. Distilled from many years of dealing with exhibitions, this article contains pragmatic ideas on stands (location,...
 
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How to Get More Business from Existing Customers  
By Ashton, Robert, Expert Insight 2017

Seeking out new customers may be exciting, but it’s rarely more lucrative than selling more to existing ones. Discover how to strengthen your customer relationship; how sell in additional lines and...
 
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How to Make Your Social Enterprise Profitable  
By Ashton, Robert, Expert Insight 2017

We start a social enterprise to make a difference in the world. But unless you are profitable, failure is almost inevitable. Discover how to make your social enterprise pay, without compromising your...
 
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Is Networking Not Working?  
By Grinsted, Keith

This article covers both online and offline (face-to-face) networking. It deals with some of the tips and tricks learnt by Keith over the years and emphasizes how important online networks such as...
 
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Pitching Your Business to Investors  
By Anne Livesey

In a survey conducted by the Times, the second in the list of most frightening things we could possibly be afraid of was speaking in public. Unless you do it for your profession, speaking to complete...
 
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Pitching Your Business to Retailers  
By Anne Livesey

In a survey conducted by the Times, second in the list of most frightening things we could possibly be afraid of was speaking in public. Unless you do it for your profession, speaking to complete...
 
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Selling Successfully and the Secret of Questions  
By Keith Williams

This article explains how we can all become irresistible persuaders, get a 100-percent sales strike rate, get ideas and plans accepted and adopted, or raise the finance required for start-ups and...
 
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Succeeding In India  
By Wolfgang Messner, G. Shainesh

India is a highly complex, competitive, and at the same time immensely attractive market. But there is a substantial difference between products that sell in the developed world and products that will...
 
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The Accenture-Chameleon Strategy  
By Pragyan Rath

This article helps redefine the global paradoxical situation of disruption vs. sustenance through the extraction of an innovative communication strategy from the microanalysis of the...
 
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