Advertising, Promotion, and Brand Management


Television Advertising Disclosures  
By Milan Frankl

Interest in televised advertising has been omnipresent in North American society. Indeed, since the early 1900s, the United States private and public sectors started to scrutinize advertising in all...
 
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When the Brand Promise Fails to Deliver  
By Herbert M. Sancianco

When a product or service is advertised to generate an awareness and a purchase interest, it makes a promise of what it can do for its target market as it satisfies a need or want. The promise it...
 
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