Consumer Behavior


Consumer Behavior  
By Patricia Huddleston

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter...

 
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Consumer Cosmopolitanism in the Age of Globalization  
By Melvin Prince

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and...

 
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Consumer Experiences and Emotion Management  
By Avinash Kapoor

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by...

 
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Fashion Marketing  
By Caroline Le Bon

Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal...

 
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Shopper Marketing  
By Paul Barnett

The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition...

 
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Store Design and Visual Merchandising  
By Claus Ebster

In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both...

 
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Store Design and Visual Merchandising, Second Edition  
By Ebster Claus, Marion Garaus

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book,...

 
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The Inscrutable Shopper  
By Stella Minahan

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as...

 
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