Digital and Social Media Marketing and Advertising


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#Share  
By Natalie T. Wood, Caroline K. Muñoz

Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to...

 
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A Beginner's Guide to Mobile Marketing  
By Karen Mishra, Molly Garris

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you...

 
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Corporate Branding in Facebook Fan Pages  
By Eliane Pereira Brito, Maria Carolina Zanette

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation....

 
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Digital Marketing Management  
By Debra Zahay

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts
digital marketing in the...

 
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Digital Privacy in the Marketplace  
By George Milne

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about
by new information...

 
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Email Marketing in a Digital World  
By Richard C. Hanna, Scott D. Swain, Jason Smith

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including...

 
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Fostering Brand Community Through Social Media  
By William F. Humphrey, Jr., Debra A. Laverie, Shannon B. Rinaldo

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and...

 
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Herding Cats  
By Andrew Rohm, Michael Weiss

One of the top marketing challenges that marketing managers
and executives face today is to better understand social media
and its promise as a marketing platform. The social media...

 
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Mobile Commerce  
By Esther Swilley

Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services,...

 
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M-Powering Marketing in a Mobile World  
By Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about...

 
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