Marketing Strategy


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Applying Scientific Reasoning to the Field of Marketing  
By Terry Grapentine

Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making...

 
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Basics of Branding  
By Jay Gronlund

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly...

 
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Building a Marketing Plan  
By Ho Yin Wong

The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing...

 
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Conscious Branding  
By David Funk, Anne Marie Levis

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout...

 
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Critical Thinking for Marketers, Volume I  
By David Dwight, Terry Grapentine, David Soorholtz

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a set of related statements comprising...

 
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Critical Thinking for Marketers, Volume II  
By David Dwight, Terry Grapentine, David Soorholtz

This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science...

 
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Customer-Oriented Marketing Strategy  
By Tevfik Dalgic

What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive...

 
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Customers Inside, Customers Outside  
By Michael W. Lowenstein

Over the past several years, leading companies have
entered a period of major marketing and operational
adjustment and convergence, or intersection. It’s a
reaction to a critical fact...

 
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Decision Equity  
By Piyush Kumar

In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert...

 
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Developing Successful Marketing Strategies  
By Gary W. Randazzo

What’s your organization’s marketing strategy?
Does your company meet real life marketing
challenges head on and with success? This book
provides a unique approach by using your...

 
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